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Devin Pickell

Devin is a former senior content specialist at G2. Prior to G2, he helped scale early-stage startups out of Chicago's booming tech scene. Outside of work, he enjoys watching his beloved Cubs, playing baseball, and gaming. (he/him/his)

Marketing

Net Promoter Score (NPS): What Is It and How To Calculate It

There are two products in front of you. Five of your friends advocate for one, and none advocate...

Tech

Data Analysis Process: Key Steps and Techniques to Use

Businesses generate and store tons of data every day, but what happens to this data after it’s...

Productivity

How to Calculate Your Gross Profit and Gross Margin

When measuring the profitability and sustainability of your company, you need to know your gross...

Big Data: Definition, Examples, and Types

How big is really big?

Robotic Process Automation: What It Is + 5 Industry Examples

Digital transformation is how businesses find ways to solve traditional problems faster and more...

Tech

What Is a Chatbot? How Do Chatbots Work

It takes on many names. Chatbots, interactive agents, virtual assistants, and conversational...

Tech

What Is a Data Lake and Why Is It Essential for Big Data?

If you’re someone like me, you enjoy structure, neatness, and simplicity.

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