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Aayushi Sanghavi is a Campaign Coordinator at G2 for the Content and SEO teams at G2 and is exploring her interests in project management and process optimization. Previously, she has written for the Customer Service and Tech Verticals space. In her free time, she volunteers at animal shelters, dances, or attempts to learn a new language.
What is mobile commerce? Mobile commerce, or m-commerce, occurs when financial transactions are...
by Aayushi Sanghavi
What is a retainer fee? A retainer fee, or retaining fee, is an amount paid to engage the...
by Aayushi Sanghavi
What is a business plan? A business plan is a written document that lays out a company’s business...
by Aayushi Sanghavi
What is financial analysis? Financial analysis is the process of determining financial performance...
by Aayushi Sanghavi
What is email deliverability? Email deliverability is the ability to send emails to subscribers’...
by Aayushi Sanghavi
What is bounce rate? When visitors leave a web page without moving to a second page or taking...
by Aayushi Sanghavi
What is goal setting? Goal setting is the process of identifying and assessing goals that...
by Aayushi Sanghavi
What are product listing ads? Product listing ads (PLAs), or Google Shopping ads, are paid...
by Aayushi Sanghavi
What are brand mentions? Brand mentions, or brand alerts, are online references made to a brand....
by Aayushi Sanghavi
What is employee segmentation? Employee segmentation is the process of identifying employees...
by Aayushi Sanghavi