Account-Based Marketing

What is account-based marketing?

Account-based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific high-value accounts or organizations rather than broad audiences. ABM involves personalized and targeted marketing efforts tailored to the needs and characteristics of individual accounts, often through channels like email, social media, or personalized content. By aligning marketing and sales efforts towards key accounts, ABM aims to nurture relationships, drive engagement, and maximize revenue opportunities with valuable customers or prospects.

Related Glossary Terms 

• Targeted Audience
• Marketing Automation
• Marketing Analytics