Account-Based Marketing

Industry Insights
G2 Voices
Tech Signals
Resources
- Editorial Guidelines
  Learn about our contributor guidelines, process, and timeline.
- Our Writers
  Meet the people behind the words.
- Submit a Pitch
  Use this easy form to submit a content idea.
- TechBlend
  A collection of the best tech news and content.
- Glossary Terms
  Define tech jargon and acronyms with our comprehensive glossary.
Bad Reviews
Watch vendors read Bad G2 Reviews, à la Mean Tweets.

What is account-based marketing?

Account-based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific high-value accounts or organizations rather than broad audiences. ABM involves personalized and targeted marketing efforts tailored to the needs and characteristics of individual accounts, often through channels like email, social media, or personalized content. By aligning marketing and sales efforts towards key accounts, ABM aims to nurture relationships, drive engagement, and maximize revenue opportunities with valuable customers or prospects.

Related Glossary Terms