Account-Based Marketing

March 13, 2024

Sagar Joshi photo by Sagar Joshi  /  March 13, 2024

Account-Based Marketing

What is account-based marketing?

Account-based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific high-value accounts or organizations rather than broad audiences. ABM involves personalized and targeted marketing efforts tailored to the needs and characteristics of individual accounts, often through channels like email, social media, or personalized content. By aligning marketing and sales efforts towards key accounts, ABM aims to nurture relationships, drive engagement, and maximize revenue opportunities with valuable customers or prospects.

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Sagar Joshi
Sagar Joshi

Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.

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