25+ WordPress Statistics for 2027: Usage and Buyer Insights

WordPress is the world’s most widely used content management system (CMS) and one of the best-known website-building platforms. It supports everything from blogs and portfolios to business websites, online publications, and e-commerce stores. Themes, plugins, and integrations let those sites add new capabilities as their needs grow.

That breadth keeps WordPress relevant to creators, businesses, content teams, agencies, and developers. For buyers, the practical question is how well its flexibility matches the simplicity, support, and control their team needs.

These WordPress usage statistics show how widely the platform is used, what users value, and where it fits best. According to G2 Data from 2,700+ WordPress.com reviews, the platform averages 4.4 out of 5 stars.

The WordPress statistics below show how widely the platform is used, what keeps people building with it, and where WordPress fits among today’s website builders.

A note on terminology: WordPress.com and WordPress.org use the same open-source WordPress software. WordPress.com gives site owners an all-in-one setup with less technical management. WordPress.org gives businesses, developers, and agencies more control over hosting and site configuration. WordPress.com also supports plugins and custom themes on its paid plans, while self-hosted WordPress users install and manage these through their own site setup.

In this article, market share, plugin, WooCommerce, performance, and security statistics refer to the overall WordPress platform, while G2 ratings and review findings refer specifically to WordPress.com.

Is WordPress still popular in 2027?

Going into 2027, WordPress remains the world’s most widely used content management system. According to W3Techs, it powers 58.6% of websites with an identifiable content management system. This refers to websites where W3Techs can identify the content management software being used. Its share of the known-CMS market is larger than that of every other platform combined.

• WordPress remains far ahead of other website platforms. It powers 40.1% of all websites, compared with 5.4% for Shopify, 4.2% for Wix, and 2.4% for Squarespace.
• WordPress remains common among heavily visited sites, appearing on more than half of the top 10,000 websites whose CMS can be identified.
•  Though its share has declined from recent highs, WordPress remains a dominant platform with over 40% market share among websites with a known CMS. 

WordPress enters 2027 with an enormous lead, despite its declining share. Its presence across both the wider web and high-traffic sites shows that it remains highly relevant as businesses consider alternatives such as Shopify, Wix, and Squarespace.

Who uses WordPress.com, and what do they use it for?

Small businesses use WordPress.com primarily, with a notable presence among larger teams. G2 review data shows that 65% of reviewers work at small businesses and 25% at mid-market companies. By comparison, mid-market reviewers make up 15% of the broader Website Builder category on G2.

A company may use WordPress.com to publish articles and landing pages, while an agency can use the same platform to create and maintain client websites.

My analysis of recent G2 reviews surfaced three prominent uses:

• Content publishing and management appeared most often. Reviewers use WordPress.com to create, update, and organize blogs, articles, landing pages, and other website content.
• Marketing and audience growth were another recurring theme. Users connected the platform with SEO, traffic generation, brand visibility, and maintaining an active online presence.
• Agency and client work also featured in the reviews. Teams described building and managing websites for clients, while some valued making routine changes without relying heavily on developers.

These use cases show why WordPress.com appeals to more than one type of site owner. It can support a personal blog or portfolio, while also serving business websites, content-led marketing programs, client projects, and online stores.

How does WordPress.com compare with other website builders?

WordPress.com performs strongly across the capabilities teams use to build, manage, and grow a website. In the Fall 2026 G2 Website Builder report, it matched or exceeded the category average on 11 of 12 comparable content, design, and growth feature ratings. Its lower ratings were concentrated in setup, everyday usability, drag-and-drop editing, and support.

• WordPress.com is rated strongly for managing content, supporting search visibility, selling online, and choosing site designs. G2 reviewers score WordPress.com’s content management at 89%, compared with the 87% average. SEO scores 86% versus 83%, e-commerce 83% versus 80%, and templates 88% versus 86%. Together, these capabilities support publishing content, attracting visitors, selling online, and shaping a site's look.
• Teams appear to use a meaningful share of what they buy. WordPress.com has an average user-adoption rate of 74%, six percentage points above the Website Builder category average.
• Ease and support leave more room for improvement. G2 ease of setup scores 84% compared with the 89% category average, ease of use scores 86% versus 90%, and quality of support scores 82% versus 88%.
• WordPress has a much larger web footprint than other leading platforms. W3Techs detects WordPress on 40.1% of all websites, compared with 5.4% for Shopify, 4.2% for Wix, and 2.4% for Squarespace. The difference shows how firmly established WordPress remains across the web. 

Recent G2 reviews reinforce the pattern. Users frequently value the platform’s themes, plugins, content tools, and ability to make routine updates without code. Comments about the experience often focus on finding the right settings, navigating the editor, and managing choices as a site becomes more complex.

How many WordPress plugins are available, and how widely are they used?

A WordPress plugin is an add-on that gives a website new functions. Plugins can add contact forms, SEO guidance, appointment booking, memberships, online courses, analytics, payment tools, and e-commerce without requiring each capability to be built from scratch.

• The official directory contains more than 71,000 free plugins. This count covers plugins available through WordPress.org. Many developers also sell paid plugins or premium versions separately, so the directory represents only part of the wider plugin market.
• New plugin activity grew rapidly in 2025. The WordPress Plugins Team reviewed 12,713 submissions, up 40.6% from 2024. It approved 5,415 plugins, a 66.2% year-over-year increase.
• Individual plugins can reach millions of websites. The WordPress.org directory reports more than 10 million active installations each for Elementor, Yoast SEO, and Contact Form 7. WooCommerce, which adds online-store functions, has more than seven million active installations.
• Drag-and-drop page builders are widely used across WordPress sites. Elementor and WPBakery are visual page-building plugins that let users arrange text, images, buttons, and other page elements through an editor. W3Techs detects Elementor on 31.5% of WordPress websites and WPBakery on 7.3%.

Recent G2 reviews reinforce the importance of this extensibility. Plugins and integrations were among the most prominent strengths reviewers mentioned, alongside themes, no-code building, and content management.

For buyers, the scale of the plugin library means a WordPress website can take on new jobs as its needs change, from collecting leads and scheduling appointments to running memberships or selling online.

How widely is WordPress used for online stores?

WordPress has a substantial e-commerce presence through WooCommerce. WooCommerce is an open-source e-commerce platform built specifically for WordPress, so its adoption gives us the clearest indication of how widely WordPress is used for online stores. It turns a WordPress website into an online store by adding products, inventory, payments, checkout, and order management.

W3Techs detects WooCommerce on 19.8% of WordPress websites, or roughly one in five.

• W3Techs identifies the WooCommerce software used by websites it can analyze. WooCommerce appears on 7.9% of all website types and represents 47.6% of the e-commerce systems. The figure measures platform presence, not the value of sales processed. 
• Millions of active stores still use the WordPress platform. Store Leads counted 4.05 million active WooCommerce stores in Q3 2026, giving WordPress a sizable base of sites built for selling online.
• Recent store growth has softened. Store Leads reported that its active WooCommerce store count declined 10% year over year in Q3 2026. This adds another sign that WordPress retains a large installed base while its recent expansion slows.

Together, the figures show that online selling is an established part of WordPress use. WooCommerce gives content-led websites a way to add commerce within the same platform, although its active-store base has recently followed the slower-growth pattern seen across WordPress more broadly.

How well do WordPress sites perform in the real world?

WordPress performance is mixed in real-world use. HTTP Archive found that 49% of 2.8 million WordPress mobile sites passed all three Core Web Vitals in August 2026. Most sites responded quickly and remained visually stable once loaded, but displaying the main content fast enough was a more common problem. Hosting, themes, page builders, plugins, images, and scripts all influence the experience visitors ultimately receive.

Core Web Vitals measure three practical parts of a web page: how quickly its main content appears, how promptly it responds when someone clicks or taps, and whether the layout moves unexpectedly while loading.

• Loading speed is the main performance gap. Nearly 56% of WordPress sites displayed their main content within Google’s recommended time. The results were considerably stronger for responsiveness at 91% and visual stability at 87%. This means many WordPress sites work smoothly after loading, even when visitors initially wait too long for the main content to appear.
• Other website builders delivered more consistent results. Wix recorded an 81% overall pass rate, followed by Shopify at 77%, Squarespace at 72%, and Webflow at 71%. These platforms control more of the hosting and technical setup. WordPress can be combined with many different hosts, themes, plugins, page builders, and customizations, so performance varies more widely between sites.
• Heavy pages put more pressure on the mobile experience. The median WordPress mobile page weighed about 3 MB, including roughly 1 MB of images and 648 KB of JavaScript. Large images, feature-heavy themes, page builders, tracking tools, and plugins can all add files that a phone must download and process. Their impact is often more noticeable on slower mobile connections and less powerful devices.

For buyers, WordPress can deliver a fast and stable website, but the platform alone doesn't determine the outcome. Testing the chosen host, theme, plugins, and representative pages with real content gives a much better indication of performance than testing a basic WordPress installation.

Is WordPress secure in 2027?

WordPress can support a secure website, with the plugin and theme selection, update process, login protection, and hosting setup all shaping the result. A vulnerability is a weakness in software that an attacker may be able to exploit. A blocked request records an attack attempt stopped by a security tool; successful website compromises are measured separately.

• Plugins account for most disclosed vulnerabilities according to WordPress security statistics. Patchstack recorded 11,334 new vulnerabilities across the WordPress ecosystem in 2025, a 42% increase from 2024. Plugins accounted for 91%, themes for almost 9%, and WordPress core for six reported issues. Patchstack classified 17% of the total as high risk for active or likely mass exploitation, which shows that the vulnerabilities varied considerably in severity.
• Live threat data shows how frequently WordPress sites are tested.  Wordfence drew on telemetry from more than five million protected sites in the first quarter of 2026. Its firewall blocked or logged 9.1 billion exploit and probing requests, while its login protection blocked 16 billion brute-force attempts. Malware was detected on 474,000 sites in its network. These figures describe activity observed by Wordfence; they are not estimates of attacks or infections across every WordPress website.
• WordPress core issues also trigger coordinated security updates. In July 2026, WordPress 7.0.2 addressed one critical and one high-severity core vulnerability. The project enabled forced automatic updates for affected sites and released fixes for affected WordPress 6.8 and 6.9 versions as well.

The responsibilities also differ between WordPress.com and self-hosted WordPress. WordPress.com automatically manages core updates, firewalls, regular backups, and daily scans for malware and vulnerable components. Sites that can install custom plugins and themes still need to review those extensions regularly because third-party code can introduce additional risk.

For buyers, the most useful security questions concern who applies updates, how plugins are vetted, whether login protection and scanning are included, and how the site will be restored after an incident. A high vulnerability count alone does not show how likely a particular WordPress site is to be compromised.

What do these WordPress statistics mean for buyers?

For buyers, these statistics show a platform with huge reach and flexibility, where results depend a lot on setup. WordPress powers 40.1% of all websites and offers more than 71,000 free plugins. Its speed, security, and ease of use depend on the hosting, theme, plugins, and level of management a team chooses.

For most teams, the question isn't whether WordPress can do the job. It's who will set the site up, keep it updated, and make the choices that shape how it performs.

Here's how the data answers the questions buyers ask most.

Who is WordPress best for?

WordPress is a strong fit for people and teams that want to shape a website around their content, commerce, design, and workflow needs.

• Small businesses form its largest G2 reviewer group. They account for 65% of WordPress.com reviewers.
• Its use extends beyond very small teams. Mid-market companies represent 25% of WordPress.com reviewers, compared with 15% across the Website Builder category.
• Content and marketing work appear prominently in reviews. Users describe publishing articles and landing pages, supporting SEO and audience growth, and maintaining an active online presence.
• Agencies also use it for client delivery. Recent reviews mention building, updating, and managing client websites without relying on developers for every routine change.

WordPress is therefore relevant to individual site owners, small businesses, content teams, agencies, and larger organizations that need more than a fixed set of website functions.

Should I use WordPress.com or self-hosted WordPress?

Choose based on how much of the site your team wants to manage.

• WordPress.com handles core updates, firewalls, regular backups, and malware scanning. Paid plans also support plugins and custom themes. It suits small businesses and content teams that want WordPress's flexibility with less technical upkeep.
• Self-hosted WordPress from WordPress.org suits developers, agencies, and businesses that want full control over hosting, performance tuning, and site configuration.

Both run the same open-source software. You're choosing who handles the upkeep, not a different platform.

Is WordPress hard to use for beginners?

WordPress.com is manageable for beginners who need to publish and update content, though its themes, plugins, and settings create more choices to learn than the simplest website builders.

• Ease of use scores 86% on G2, while ease of setup scores 84%.
• Ease of administration scores 87%, suggesting that routine site management becomes reasonably approachable after setup.
• Average user adoption reaches 74%, compared with 68% across the Website Builder category. This indicates that teams use a meaningful share of the product after buying it.
• Recent review comments on G2 still reveal a learning period. Users mention finding the right settings, navigating the editor, and managing more choices as the website becomes more complex.

The data supports describing WordPress as learnable with a moderate adjustment period. It does not support a blanket statement that WordPress is either easy or difficult for every beginner.

Is WordPress good for an online store?

Yes. WordPress can run an online store through WooCommerce, the open-source e-commerce platform built for WordPress. It is especially useful when a business wants to manage products, checkout, and website content in one place.

• WooCommerce adds the main functions needed to sell online. Businesses can use it to manage products, inventory, payments, checkout, orders, shipping, and other store operations.
• About one in five WordPress websites use WooCommerce. W3Techs detects it on 19.8% of WordPress sites. It also appears on 7.9% of all websites and represents 47.6% of the e-commerce systems W3Techs identifies. These figures describe platform presence rather than the value of sales processed. 
• WooCommerce supports millions of active stores. Store Leads counted approximately 4.05 million active WooCommerce stores in the third quarter of 2026. 
  

WordPress is a strong option for businesses that want commerce and content to work together or expect to extend their store through plugins. Buyers should confirm that WooCommerce supports their required payment, inventory, shipping, tax, and support workflows before choosing it.

Will my WordPress site be fast?

A WordPress site can be fast, though the host, theme, page builder, plugins, images, and scripts all affect the final result.

• 49% of WordPress mobile sites passed all three Core Web Vitals in August 2026.
• Loading the main content was the biggest gap. Around 56% met Google’s recommended loading threshold, compared with 91% for responsiveness and 87% for visual stability.
• WordPress results vary more widely than managed builders. Wix recorded an 81% overall pass rate and Shopify 77%, while those platforms control more of the hosting and technical setup.
• The median WordPress mobile page weighed around 3 MB. Large images, feature-heavy themes, page builders, tracking scripts, and plugins increase what a phone must download and process.

Buyers should test a representative page using the intended host, theme, plugins, images, and scripts. An empty WordPress installation will not reflect the experience visitors eventually receive.

Is WordPress secure enough for a business website?

Yes, provided the site uses maintained plugins, receives prompt updates, protects logins, keeps reliable backups, and has a clear recovery process.

• Plugins accounted for 91% of the WordPress ecosystem vulnerabilities disclosed in 2025. Themes accounted for almost 9%, while WordPress core recorded six issues.
• A business’s plugin choices therefore matter. Buyers should check when each plugin was last updated, whether the developer publishes security fixes, and whether the plugin is still actively supported.
• WordPress.com handles several controls centrally, including core updates, firewalls, backups, and malware scanning.
• Self-hosted sites require a clearer division of responsibility. The business should confirm which protections come from the host and which must be managed internally or through separate tools.

A vulnerability count alone does not predict whether a particular site will be compromised. The more useful question is who owns prevention, updates, monitoring, and recovery.

What should I check before choosing WordPress?

Before you commit to WordPress, get clear answers to these questions:

• Who manages the site? Decide whether your team, a host, an agency, or WordPress.com handles updates, backups, and security scanning.
• Which plugins do you need at launch? Check that each one is actively maintained and widely used.
• How fast is a real page on mobile? Test a page with real images, content, and scripts on your chosen host and theme, not a blank install.
• Does your team have time to learn the platform? WordPress rewards teams that invest in learning the editor and settings.
• Will you sell online? Confirm WooCommerce covers your payment, inventory, and checkout needs.
• How will the site be restored after an incident? Know where backups live and who restores them.

WordPress's scale, plugin library, and 4.4-star G2 rating for WordPress.com make it one of the most proven website platforms. Teams that want the quickest route to a simple site may find website builders like Wix or Squarespace easier to run. Businesses that want a site that grows with them, and that plan for who will manage it, get the most from WordPress.

Ready to select the right WordPress platform for your business? G2's comprehensive comparison of WordPress.com vs. WordPress.org will help you find the best fit for your needs, features, and budget.

This article was originally written in 2023 by Sagar Joshi and has been updated with new data.