How To Conduct Business Impact Analysis in 8 Easy Steps

Written by Washija Kazim | Jul 19, 2024 12:08:00 PM

Businesses don’t operate without risks.

But it’s possible to avoid the destructive consequences with proper preparation.

Stakeholders must be vigilant in checking business disruptions. These can vary from a global pandemic changing the market to a new technology rendering existing products useless, like moving to streaming services from DVDs.

Conducting a business impact analysis (BIA), also called business impact assessment, conditions organizations for worst-case scenarios. 

Many companies use business continuity management software to identify and address potential interruptions in operations.

BIA also addresses the timing of a disruption. For instance, if your e-commerce website gets hacked right before Black Friday, the loss will be much higher than if it happens the week before Thanksgiving. 

Therefore, BIA equips businesses with the tools necessary to sustain potential disruptions and enables them to allocate resources based on the potential impact.

What is the purpose of business impact analysis?

BIA is an ongoing process that guarantees operational resilience and continuity during and after a business disruption. It predicts how a disaster will happen and identifies the possible consequences. BIA quantifies the impact of disruptions in the form of risk management elements like maximum tolerable downtime (MTD), recovery time objectives (RTOs), and recovery point objectives (RPOs)

MTD is the maximum duration your business can remain down without making irrecoverable losses. RTO is how long you think you can handle the disruption after considering all functions and interdependencies. RPOs indicate the maximum data loss your business can endure. The harder it is to recover data, the shorter the RPO should be. 

In a word, the output of BIA is concerned with prioritizing the business functions that will restore the order of operations as quickly as possible. Identifying MTD, RTO, and RPO enables businesses to portion out resources exactly where needed. 

Business impact analysis operates on two assumptions. First, each business component depends on the operational continuity of other components. And second, some components are more important to organizational efficiency than others, requiring more resources during turmoil. 

Examples of business disruptions

You may already be familiar with some common scenarios of business disruption and their immediate effects.

  • Cyberattacks cause cybersecurity threats, resulting in a data breach or loss.
  • Power outages prevent access to equipment and servers.
  • Network outages take away a company’s primary internet connection.
  • Natural disasters damage business premises and communication protocols.
  • Equipment malfunctions delay operations like manufacturing.
  • Supply chain interruptions slow down the transportation of goods.

Business impact analysis vs. risk assessment

While they both analyze and assess business risk, there’s a slight difference between BIA and risk assessment

Risk assessment evaluates internal and external factors to calculate the likelihood of potential business risks. It focuses on developing measures and strategies to reduce the occurrence of potential disasters.

On the other hand, business impact analysis focuses on when a disruptive event might occur and how long a business can endure the impact. It identifies resource dependencies and provides solutions for business continuity by ensuring survival and recovery from disasters. 

Types of business impact analysis

Businesses choose between two types of business impact analysis based on the urgency of restoring a system post-disaster.

1. A comprehensive BIA targets critical applications and systems. The goal is to restore them within 24 hours following the disruption.
2. A basic BIA targets less urgent areas and aims to restore non-critical applications and systems.

Elements of business impact analysis

Before conducting a BIA, you have to know what it takes to execute your efforts successfully. 

Five elements make up a business impact analysis.

  • Management support ensures clear communication from the top down. Getting all departments up and running again is much easier with support from senior executives and leaders.
  • Processes and decisions that will cause a company immense damage if not performed must be identified as part of BIA. Use decision management platforms to gain analytical proficiency and understand how to prioritize operations better.
  • BIA tools include questionnaires, interviews, data flow diagrams, organizational structures, and business continuity software.
  • Resources and personnel are needed to execute every critical business function. It’s also important to check for internal and external dependencies.
  • BIA findings must be shared with department managers to certify accuracy. Once senior management confirms and approves that information, leadership builds robust recovery strategies. 

What are the steps of business impact analysis?

The business impact analysis process will vary per company, process, and requirement. However, here’s a general guideline for conducting BIA.

8 BIA steps to follow:

1. Define objectives, goals, and scope: Know what you're aiming to achieve.

2. Assemble a team: Review the roles and responsibilities of all team members.

3. Prioritize business processes: Create a BIA implementation plan for essential functions. 

4. Gather data through questionnaires: Create a clear consensus for your action items.

5. Review collected data: Prioritize processes based on the data you collect.

6. Create a BIA report: Consolidate the BIA results for management approval.

7. Develop recovery and continuity plans: Create a recovery and continuity plan.

8. Modify as needed: Periodically review the BIA for continual improvement.

1. Define objectives, goals, and scope

Businesses must be clear about their reasons for conducting an impact analysis. Think of it like any other project that requires planning and allocating resources.

Creating a well-defined plan will help figure out which stakeholders are necessary, as well as determine the scope and objectives of the risk analysis. This is also an excellent time to seek management approval to keep things running smoothly going forward.

2. Assemble a team

Once you’ve ascertained the objectives and scope of the project, it’s time to assemble the dream team. People working with you should be experienced enough to take on the responsibilities of your BIA process.

In case your company doesn’t have the right people, consider outsourcing this work to find a team with the proper skills.

3. Prioritize business processes

With your goals and team in place, the next step is to pick and prioritize business processes. Identify departments performing essential and high-risk functions that your business can’t survive without.

4. Gather data through questionnaires

A questionnaire is a standard BIA tool for gathering information from key stakeholders. It ensures consistency and creates a clear consensus for your action items. You can also collect information through interviews.

Example of business impact analysis questionnaire 

These sample questions can help you create a BIA questionnaire.

  • What is the process? 
  • Where is it performed?
  • What are the inputs and outputs of the process?
  • What are the resources and tools needed to complete it?
  • How much time does it take to finish?
  • What are some potential disruptions and risks?
  • How long will it take to impact the department if a potential risk occurs?
  • How will the disruption affect the financial, legal, and operational teams?
  • What past business disruptions have impacted this process? 
  • How do you access details about previous disruptions?

5. Review collected data

Once the results of the questionnaire are in, document and review the collected data before analyzing it. You can do it manually or through an automated system, whichever works more efficiently for your team. 

Your task here is to identify the most common answers and patterns to create a prioritized list of processes and subsequently find the resources to maintain their optimal level. Evaluate the actual areas of concern and establish a recovery timeframe.

6. Create a BIA report

You need to create a BIA report to communicate your findings from the questionnaire with upper management. The BIA report lets leadership establish data-backed recovery strategies. 

Example of a business impact analysis report

A BIA report should contain the following details:

  • Objectives, goals, and scope
  • Methodologies used to gather and analyze data
  • Internal and external dependencies
  • Prioritized list of business processes
  • Input from process experts and other BIA team members
  • A breakdown of findings 
  • Action plan for business recovery and continuity 
  • A conclusion with an attachment of supporting documents

7. Develop recovery and continuity plans

At this stage, you’ve seen the necessary input from all departments and have analyzed results through the BIA report. The next order of business is to use the BIA report to develop a process recovery and business continuity plan. 

Your plan should include key points like delegating responsibility during the recovery process, determining the communication channels, allocating resources, and conducting employee training and audits to measure effectiveness. 

8. Modify as needed

Over time, as your company introduces new processes, the results of your BIA are bound to change. Unknown risks can emerge while older ones are subdued. So tracking and reviewing your business impact analysis report is critical. Make modifications periodically to ensure the business workflow is optimal. 

Business impact analysis template

The template for a business impact analysis depends on your company's needs, but this overview details standard components.  

Identifying process criticality 

When you begin your business impact analysis, study your processes and recognize the essential, critical systems.

Business process Description
Pay per vendor invoice The process of binding funds, issuing payment, and accepting receipt.

Detecting outage impact

Understand which categories are most prone to the impact of disruptions and figure out how severe the impact could be. Cost is a common example of an impact category.

Example of impact value breakdown

  • Severe: Damage up to $1 million
  • Moderate: Fines, penalties, and liabilities up to $550,000
  • Minimal: Damage under $75,000
Business process Impact category Impact value
Customer service Cost Moderate

Estimating downtime

Businesses need to assess the downtime that might occur due to a turbulent event. This includes calculating the MTD, RTO, and RPO for business processes. 

Note: Use specific time frames as input values.

Business process MTD RTO RPO
Back office 48 hours 24 hours 12 hours

Listing resource requirements

Itemize the resources needed to run the processes identified above. These resources include hardware, software, and data files. 

Resource Available operating system Description
Web server one macOS X server Website host

Setting recovery priorities

This table orders resource recovery and predicts the expected replenishment time after a worst-case scenario.

Priority System resource/component Recovery time objective (RTO)
1 Primary production line 12 hours

Benefits of business impact analysis

Completing a business impact analysis results in successfully assessing all the potential threats your company should be prepared to overcome. BIA also brings many other benefits to your business such as:

  • Providing clarity about business continuity planning. BIA lays the foundation of a continuity plan by ensuring resources are in place to reduce the impact of disasters. Companies can proactively strategize and allocate funds by pinpointing a disaster’s operational and financial consequences.
  • Giving predictive results. BIA’s tools offer the insight to make predictions about potential risks and to support smooth operations in the midst of a crisis.
  • Having a scalable impact. Businesses conducting impact analysis periodically learn from past experiences. As a result, BIA has high scalability and profitability over the long run. 
  • Detecting problem areas and failures. From estimating risks to drafting recovery plans, impact analysis can do much for a business. By catching problems and possible losses as or before they happen, BIA guides stakeholders in the right direction and limits disaster damage.
  • Identifying obligations. Many companies fail to fully grasp their legal, contractual, and regulatory commitments. BIA ensures you recognize and comply with obligations and recover from disasters ethically. 

Challenges of business impact analysis 

The impact of any potential loss should be measured to determine the kind of disaster recovery plan it needs, but it isn’t always a straightforward process. Some common challenges businesses encounter when conducting impact analysis are:

  • Taking too much time. Collecting data for BIA through interviews and questionnaires can be time-consuming. For many companies, it might not mesh with their priorities. Plus, the process needs to be revisited frequently to achieve long-lasting benefits. 
  • Switching process ownership. Any process or business ownership changes create delays in the impact analysis. It shifts business priorities and results in a lack of initiative for existing methodologies.
  • Staying updated with external factors. Many internal and external factors cause business vulnerabilities. Since businesses can't control external factors, keeping up with those changes requires multiple approaches for multiple systems and projects.    
  • Haggling with unmotivated management. Business continuity planning can only happen with the support of top management and leadership. If they are unmotivated or uninvolved in the process, the BIA plan won’t have a solid execution.
  • Resisting organizational changes. If a system has been in place for a long time, it’s natural for stakeholders to resist modifications despite inefficiencies. Not everyone will embrace learning new systems and processes. 

Business impact analysis best practices

BIA is a valuable tool for addressing disruptions and managing downtime through disaster recovery strategies when executed correctly. Some of the best practices to keep in mind are simple but effective.

  • Believe in the process. BIA can’t be rushed. Take time to understand the different processes, conduct interviews, and set an achievable completion date.
  • Document everything. Record it all for future reference, whether it's data collection through interviews or any input from process owners. Your BIA report should include every detail you come across to present to stakeholders.  
  • Think beyond finances. While BIA focuses on the financial impact of disruptions, you must also consider other factors. Losing customer satisfaction, employee morale, and company reputation all harm operations. 
  • Revisit the BIA report. Businesses operate in a dynamic environment, meaning the intensity of disruption will also change over time. As a result, you must return to update your BIA report regularly.  
  • Trust objectives over opinions. When identifying a business's essential functions or departments, you must establish a criterion to follow. Simply giving over to managerial opinions can prove inadequate as they may not always have an unbiased view of operations.

Build resilience; results will follow.

If great nations can decline and recover, your company can, too. Business impact analysis empowers businesses to plan for possible disasters and mitigate their damage to daily operations. 

A thorough BIA clarifies to businesses which risks they’re most likely to encounter, resulting in targeted resource allocation and planning. By conducting an in-depth BIA, companies learn to practice informed decision-making backed by data from process experts, improving their chances of a quick recovery. 

Create the most effective recovery plans to restore your business systems and infrastructure to their original state with the best disaster recovery software solutions.