Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes content highlighting G2 newsroom events and customer marketing case studies, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.
Last updated: August 6, 2026 What is mobile attribution? Mobile attribution is the process of...
by Mara Calvello
Last updated: August 10, 2026 What is a secure web gateway? A secure web gateway (SWG) is a...
by Mara Calvello
Last updated: August 10, 2026 What is social discovery? Social discovery is the process of finding...
by Mara Calvello
Interested in creating a WordPress site but not sure where to start?
by Mara Calvello
What is dispute resolution? Dispute resolution is the process of resolving conflicts between...
by Mara Calvello
Few things are as frustrating as being just hours away from a deadline and having your technology...
by Mara Calvello
You can list many reasons why social media is an integral part of our society.
by Mara Calvello
Today, network security is more critical than ever.
by Mara Calvello
As an artist, you might sketch out a drawing in pencil before deciding to paint.
by Mara Calvello
Many companies spend a vast amount of their marketing budget on acquiring new customers.
by Mara Calvello